Specials Management

“Hey Mark, can you update the specials on the website? We need new ones for the month.”

Mark, the sales manager, doesn’t even look up from his computer. “Sorry, can’t today. I’ve got two deals to desk, Riverside’s calling about that swap, and accounting’s on my back about finding that missing title. Besides, nobody really looks at those specials anyway. Just throw the manufacturer APR up there and call it a day.”

Sound familiar? At dealerships across the country, creating compelling vehicle specials consistently falls to the bottom of the priority list—not because they aren’t valuable, but because the process is too time-consuming for busy managers juggling multiple responsibilities.

With LotSync, you no longer need to waste time finding which vehicles you want to promote, figure out what incentives are available for it, desk it, get it to the website or marketing person, then make sure they posted it correctly. The Specials Management component handles the entire process automatically – identifying your best offers, applying incentives, publishing across your digital presence, and keeping promotions fresh when vehicles sell.

Creating compelling vehicle specials is critical for attracting customers, but let’s be honest – it’s a tedious process that often falls to the bottom of your priority list. The traditional approach involves:

1. Searching your inventory for promotion-worthy vehicles
2. Digging through incentive grids to find applicable offers
3. Running multiple scenarios through your desking tool
4. Creating the promotional content and disclaimers
5. Publishing across various platforms
6. Remembering to replace sold vehicles with new offers

Many sales managers justify this neglect with comments like, “Nobody comes in asking for the special we’re advertising” or “Nobody buys the specific vehicle in the offer.” This misses the bigger strategic picture of what specials actually accomplish for your dealership.

The truth is, vehicle specials aren’t primarily about selling that specific advertised car. They’re about creating a compelling reason for consumers to consider your dealership over the competition. When you showcase a variety of attractive offers while your competitors display generic APR promotions or nothing at all, you create a powerful perception: your dealership provides excellent value.

Think about it – what percentage of the market is interested in the exact vehicles you’re advertising? Minimal. But having those eye-catching offers prominently displayed builds customer confidence that similar great deals can be applied to the vehicles they actually want. It’s not about the specific car; it’s about positioning your dealership as the place where great deals happen.

With everything else demanding your attention, it’s no wonder many dealerships settle for basic specials or let them go stale. But what if your best offers could manage themselves?

Our Specials Management component transforms how dealerships handle promotions by automating the entire process from selection to publication. The system:

• Automatically identifies your most compelling offers based on current inventory
• Applies all available manufacturer and dealership incentives
• Generates compliant payment options and disclaimers
• Publishes across your website, social media, and search marketing
• Replaces sold vehicles with new best offers – keeping your promotions fresh

This means your dealership always showcases its most attractive offers without the constant manual effort. You focus on selling cars while LotSync ensures your marketing stays current and compelling.

LotSync’s Specials Management works behind the scenes to keep your promotions optimized. The system analyzes your entire inventory to identify vehicles with the most attractive potential offers. It considers:

• Vehicles with strong manufacturer incentives
• Units that align with your current sales objectives
• Slow-moving inventory that could benefit from promotion
• Popular models that drive customer interest

Automated Offer Calculation

Once the system identifies promotion-worthy vehicles, it:

• Pulls current manufacturer incentives from your database
• Incorporates dealership-specific offers and promotions
• Calculates payment options using the same internal payment calculator your team uses
• Creates offers with or without taxes and fees based on your preferences

Multi-Channel Publication

Your best offers are automatically formatted and published across:

• Your dedicated specials page
• Featured sections on your homepage
• Vehicle search results pages (SRP)
• Custom banners for various website providers
• Social media-ready promotional content
• Email marketing templates

Dynamic Inventory Management

When a promoted vehicle sells:

• The system automatically detects the sale
• Removes the offer from all published locations
• Identifies the next best vehicle to promote
• Creates and publishes new offer content

All this happens automatically, ensuring you never waste time promoting sold vehicles or miss opportunities to showcase your best deals.

Take Control When You Want It

While automation drives efficiency, we understand sometimes you’ll want direct input. LotSync’s Specials Management gives you full control:

• Override automated selections with manual vehicle choices
• Adjust payment structures or promotional messaging
• Feature specific inventory based on sales objectives
• Customize display options across different channels
• Set rules for which vehicles qualify for automatic promotion

The system combines the efficiency of automation with the flexibility of manual control – giving you the best of both worlds.

Most dealerships limit their specials to a dedicated page that many visitors never see. LotSync’s approach ensures your best offers appear throughout the customer journey:

Homepage Integration

Feature rotating specials directly on your homepage, capturing attention from the moment customers arrive at your site.

Search Results Enhancement

LotSync intelligently displays special offers within search results that match the visitor’s specific filtering parameters. When a potential customer searches for a particular model or applies specific filters, the system automatically highlights your most compelling offer related to their search criteria at the top of the results page. This means shoppers immediately see your best deal on exactly what they’re looking for – creating a personalized promotion experience that dramatically increases engagement compared to generic specials.

Custom Promotional Banners

LotSync eliminates the need for expensive graphic designers with its advanced banner creation capabilities. The system:

• Automatically generates promotional banners in multiple sizes to fit all website locations, social media platforms, and digital advertising placements
• Seamlessly incorporates manufacturer sales event logos and branding elements for consistent marketing
• Offers a variety of professional background options to match your dealership’s visual style
• Allows you to upload custom backgrounds and design elements for a truly personalized look
• Creates visually compelling layouts that highlight the vehicle image, key features, and offer details

In minutes, you can have eye-catching, professional-quality banners deployed across your digital presence without waiting for design resources or marketing agencies. You can generate the banners and graphics anytime, on demand, ensuring your promotions always remain current.

Social Media Ready

Don’t waste hours creating custom graphics and copy for each social platform. LotSync automatically:

• Generates platform-specific promotional content optimized for Facebook, Instagram, and other social networks
• Creates eye-catching visuals that highlight the key selling points of each special
• Updates content automatically when vehicles sell or new specials are created
• Provides ready-to-use captions and hashtags tailored to automotive marketing
• Formats offers to meet each platform’s specific requirements and best practices

Best of all, with LotSync’s Advertising module, these specials integrate directly with Facebook Ads Manager, allowing you to instantly transform your best offers into high-performing paid social campaigns with minimal effort.

Paid Search Integration

LotSync takes your special offers beyond your owned channels with advanced paid search integration:

• Automatically syncs your special offers with Google Ads and other paid search platforms
• Creates compelling ad copy that highlights the specific features and incentives of each vehicle
• Updates ad content in real-time when inventory changes or vehicles sell
• Ensures consistency between your website offers and paid search campaigns
• Eliminates the disconnect between advertised specials and actual inventory

The Advertising module ensures that every dollar of your digital marketing budget is promoting actual, available vehicles with your most compelling offers – no more wasted spend on sold units or generic messaging.

Email Marketing Support

Supply your marketing team with ready-to-use offer content that can be dropped into email campaigns with minimal effort.

Compliance Without the Headache

One of the biggest challenges in creating special offers is ensuring all the necessary disclaimers and terms are included. LotSync automatically generates compliant disclosure language based on:

• The specific incentives applied
• Payment terms and conditions
• Regional regulatory requirements
• Your dealership’s disclosure policies

This eliminates compliance concerns while ensuring customers receive accurate information about each offer.

LotSync’s Specials Management is designed for real-world dealership operations:

• General Managers: Focus on big-picture operations while knowing your promotional strategy is always optimized
• Sales Managers: Ensure your team always has fresh, compelling offers to share with customers
• Marketing Directors: Eliminate hours of manual work while improving promotional coverage
• Internet Managers: Keep your digital presence updated with minimal intervention

The system works quietly in the background, requiring minimal oversight while delivering maximum impact.

Never Miss an Opportunity to Showcase Your Best Deals

In today’s competitive market, having the right offer in front of customers at the right time can be the difference between making a sale and losing a customer to the competition. LotSync’s Specials Management ensures you’re always putting your best foot forward with:

• Consistently fresh, relevant offers
• Prominent display across multiple channels
• Attractive payment options that drive customer interest
• Professional presentation that builds trust

Don’t let manual processes limit your promotional effectiveness. Let automation handle the heavy lifting so you can focus on closing deals.

Ready to Transform How You Manage Vehicle Specials?

Discover how LotSync’s Specials Management can save your team hours of work while improving your promotional strategy. Our specialists will show you exactly how the system works with your specific inventory and website setup.

Schedule a Demo Today

See firsthand how automated specials management can streamline your operations, improve your marketing effectiveness, and help you sell more vehicles. Our team will customize the demonstration to address your dealership’s specific needs and challenges.